A series of three posters was produced to promote New Holland seasonal brews, including the fall-time favorite, Ichabod. The beer features the legendary headless horseman on the label, so focus remained on the label for the poster with the addition of a dark halloween setting and some glow in the dark ink on the type, logo and moon. Photography by Junebug photography. Original label art by Joseph Hatch.
CLIENT New Holland Brewery
SERVICES Poster Design
YEAR. 2008