The Premier/ Saucony “Street Sweets Grid 9000 implies Taffy-like qualities with stretchy elastic laces, a soft neoprene tongue branded with candy striping and a mixture of neutral toned leathers and soft pastel suedes. Each pair comes with custom branded packaging and a metal tin containing a set of white Premier branded laces, round lace locks and something sweet to rot your teeth. An illustrative campaign was utilized to launch the initial Instagram marketing in a colorful presentation, which evolved into a full leak of actual photos the week before the release. The shoe was featured in Sneaker Freaker Issue 35.

CLIENT   Saucony/ Premier
SERVICES   Design, Apparel, Identity, Photography, Marketing, Illustration
YEAR  2016