“The Premier/ Saucony ”Street Sweets” Grid 9000 implies Taffy-like qualities with stretchy elastic laces, a soft neoprene tongue branded with a candy striped “P” and a mixture of neutral toned leathers and soft pastel suedes. Each pair comes with custom branded packaging and a metal tin containing a set of white Premier branded laces, round lace locks and something sweet to rot your teeth.” An illustrative campaign was utilized to launch the initial Instagram marketing in a colorful presentation, which evolved into a full leak of actual photos the week before the release. The shoe was featured in Sneaker Freaker Issue 35.
Client Saucony / Premier
Services Design, Apparel, Identity, Photography, Marketing, Illustration