VANS “LACED”

VANS “LACED”

To celebrate Premier’s 20th Anniversary, we teamed up with Vans to create the “Laced” Grosso Mid and Old Skool. Each shoe featured an ornate lace that tears to reveal a heavyweight leather debossed with quilt-like pattern Premier branding. Further branding appears at the embossed midsole and inner tongue tagging. Both the Grosso Mid and Old Skool are completed by contrast stitching and a traditional gum waffle sole. Each pair came packaged in a custom co-branded box, with co-branded tissue paper, and a matching pair of lace-pattern socks. Also available for purchase, was a simply branded lace bucket hat. The storefront received a full wrap of lace window vinyls with torn away sections revealing little peaks into the store at the product for the release day.

CLIENT     Premier / Vans
SERVICES   Design, Marketing, Packaging, Photography, Motion Graphics
YEAR   2021