To celebrate Premier’s 20th Anniversary, we teamed up with Vans to create the Laced Grosso Mid and Old Skool. Each shoe featured an ornate lace that tears to reveal a heavyweight leather debossed with quilt-like pattern Premier branding. Further branding appears at the embossed midsole and inner tongue tagging. Both the Grosso Mid and Old Skool are completed by contrast stitching and a traditional gum waffle sole. Each pair came packaged in a custom co-branded box, with co-branded tissue paper, and a matching pair of lace-pattern socks. Also available for purchase, was a simply branded lace bucket hat. The storefront received a full wrap of lace window vinyls with torn away sections revealing little peaks into the store at the product for the release day.

CLIENT   Premier / Vans
SERVICES  Design, Marketing, Packaging, Photography, Motion Graphics
YEAR  2021