To celebrate Premier’s 20th Anniversary, we teamed up with Vans to create the “Laced” Grosso Mid and Old Skool. Each shoe featured an ornate lace that tears to reveal a heavyweight leather. This durable leather base is embellished with faux-quilted Premier branding, and further ornamentation is provided by embossed midsole hits and inner tongue badges. Both the Grosso Mid and Old Skool are completed by contrast stitching and a traditional gum waffle sole. Each pair is packaged in a custom co-branded box, with bespoke tissue paper, and comes with a matching pair of lace-pattern socks. Both shoes will be available for individual purchase alongside Premier private label apparel on Saturday, December 4th.
Client Premier / Vans
Services Design, Marketing, Packaging, Photography, Motion Graphics