To celebrate Premierâ€™s 20th Anniversary, we teamed up with Vans to create the â€œLacedâ€ Grosso Mid and Old Skool. Each shoe featured an ornate lace that tears to reveal a heavyweight leatherÂ debossedÂ with quilt-like pattern Premier branding. FurtherÂ branding appears at the embossed midsole and inner tongue tagging. Both the Grosso Mid and Old Skool are completed by contrast stitching and a traditional gum waffle sole. Each pairÂ came packaged in a custom co-branded box, withÂ co-branded tissue paper,Â and a matching pair of lace-pattern socks. Also available for purchase, was a simply branded lace bucket hat. The storefront received a full wrap of lace window vinyls with torn away sections revealing little peaks into the store at the product for the release day.
CLIENTÂ Â Â Premier / Vans
SERVICESÂ Â Design, Marketing, Packaging, Photography, Motion Graphics
YEARÂ Â 2021