Premier, as a brand, is somewhat malleable. The word “Premier” lends to an obscure vagueness that does not lend to very specific imagery, so in that sense it can be a blessing and a curse to design graphics in conjunction to the name. As a retailer, the brand is only sold direct through the brick and mortar store in Grand Rapids, Michigan and internationally online. The shop blurs the boundaries between skateboarding and fashion in a way cohesive to itself and other major clothing and footwear brands including Nike, Stussy, Carhartt WIP and more. The shop brand performs extraordinarily well in comparison. Over the years the apparel collection has grown exponentially in what it offers, featuring collaborative pieces with Adidas, Nike SB, and more. Here’s a brief view of some of the collections over the years.
Services Design, Apparel, Marketing, Photography, Illustration