The word Premier does not lean on specific imagery, so in that sense it can be a blessing and a curse to design graphics in conjunction to the name. As a retailer, the brand is only sold through it’s brick and mortar store in Grand Rapids, Michigan however, it reaches internationally online. The shop blurs boundaries between skateboarding and fashion in a way that is highly exploratory and always evolving, but never pinned to one lane of style. Here’s a blip of a look into the timeline of Premier collections over the years.

CLIENT  Premier
SERVICES  Design, Apparel, Marketing, Photography, Illustration
YEAR  2015-Current