The word “Premier” does not lean on specific imagery, so in that sense it can be a blessing and a curse to design graphics in conjunction to the name. As a retailer, the brand is only sold direct through the brick and mortar store in Grand Rapids, Michigan and internationally online. The shop blurs the boundaries between skateboarding and fashion in a way cohesive to itself and other major clothing and footwear brands including Nike, Stussy, Carhartt WIP and more. Here’s a brief view of some of the collections over the years.

Client          Premier
Services     Design, Apparel, Marketing, Photography, Illustration
Year            2015-2022