The birth of the automobile introduced an industrial revolution to Michigan’s work force, creating a new standard in luxury transportation. Like early automotive production, the Premier x New Balance 998 PRMR features close attention to detail and the quality expected from an American line production. The upper consists of complimenting tan and black premium suedes that mimic a brass colored grill and black chassis aside a white-wall sole, premium leather tongue and a quilted seat with Premier branding at the insole. Each pair of these hand constructed sneakers came ready to ride off the lot with a hangtag set featuring a New Balance key and Premier license plate.

CLIENT   Premier / New Balance
SERVICES   Design, Photography, Video Direction, Apparel, Marketing, In-store display
YEAR   2015

Premier x New Balance 998PRMR from Premier Skateboarding on Vimeo.