“The birth of the automobile introduced an industrial revolution to Michigan’s work force, creating a new standard in luxury transportation.  Like early automotive production, the Premier x New Balance 998 “PRMR” features close attention to detail and the quality expected from American line production. The upper consists of complimenting Tan and Black premium suedes that mimic a brass grill and black chassis aside a White-Wall sole, premium leather tongue and a quilted-seat Premier-branded insole. Each pair of these hand constructed sneakers came ready to ride off the lot with a hangtag set featuring a New Balance key and Premier license plate.”

Video footage features stock Ford factory video juxtaposed with 8mm footage from the production of the Premier collaborative shoe.

Premier x New Balance 998PRMR from Premier Skateboarding on Vimeo.

Client          Premier / New Balance
Services     Design, Photography, Video Direction, Apparel, Marketing, In-store display
Year            8.22.2015
Link            thepremierstore.com