As the last frosts retreat and the spring undergrowth pushes through, a rare and sought-after delicacy reveals itself. Camouflaged in the leaves and ground cover, the morel mushroom is a wild forager’s secret, only appearing for a short time in its natural environment and commonly near where it sprouted the season before. The “Morchella” 480 features a morel cap pattern that is debossed onto the leather upper, hwoever the material story is most accentuated by the Morchella colored “N” and tongue tag made of HyphaLite™ TC, a sustainable leather-like plant-based material produced with the fruiting bodies of mushrooms. Like morels, the shoe’s neutral-toned colorings offers a range from cool greys to warm tans and deeper browns. Co-branding appears at the tongue tag, insole, side tagging, and custom packaging, which includes a second set of hiker-style laces, a foraging shoe bag and sticker.
CLIENT New Balance Numeric / Premier
SERVICES Design, Marketing, Packaging, Photography, Illustration, Store Buildout
YEAR 2024