“Some will say there’s a definitive separation between labor and leisure, Premier aimed to show the matter through a different lens. The “Work/ Play” pack blurs the line between occupation and recreation with an Office-Space-Esque attitude. The pack introduces the Jazz Court for the first time with a contemporary and streamline look that can pass at the office. While the monotone colors of the premium suede and leather offer a modern look, an underlaid reflective paneling helps transcend the mundane look of typical work-wear. From the other side of the spectrum, the Shadow Master provides a comfortable transition to R&R with an after hours color makeup of Black, Grey and Seafoam. Like the Court, the Shadow also offers underlaid reflective paneling and a premium leather sockliner.
Premier branding appears on both tongues in addition to appropriately labeled Work/ Play tags on the mid paneling. Both shoes came packaged inside a corrugated briefcase with a branded notepad/ pen set for taking notes, or drawing doodles, at your next corporate meeting and a coaster for your after work beverages.”
Client Premier / Saucony
Services Design, Photography, Video Direction, Packaging, Print, Apparel, Marketing