With the wet seasons at the door step, Premier teamed up with Saucony to create something resistant to the elements. Looking to survival matches for inspiration, the “Stormlight” Freedom Runner utilizes weather treated suede, leather, and a durable rubberized toe panel to repel adverse weather. The modernized silhouette features a mixture of familiar retro upper styling and a technical EVERUN sole that’s two times more flexible than EVA foam soles and three times less temperature sensitive, which means more cushion in the cold, more energy return, and a longer overall life. Each pair comes with matchbox style packaging, match strike inspired tongue tag, and Premier branding on the rear panel and insole. Like a survival match, the “Stormlight” runner keeps burning in the face of snow, rain, and anything else rugged terrains have to offer.

CLIENT  Saucony / Premier
SERVICES  Design, Marketing, Packaging, Photography, Illustration, Videography/ Editing
YEAR   2017

Premier / Saucony “Stormlight” from Premier Skateboarding on Vimeo.