NIKE SB “LOTTO” DUNK HIGH

NIKE SB “LOTTO” DUNK HIGH

The “Lotto” Dunk High plays on a scratch and play ticket theme with a a rich vachetta tan and white leather upper, gold flaked translucent under sole, and flat cotton laces. Gold foil stamping appears on the co-branded leather tongue tag, leather insole, and hidden beneath the lace flaps reading “WIN SOME” on one, and “LOSE SOME” on the other. The real hidden detail lies beneath the white coating on the swoosh. While the vast majority of swooshes scratch away to reveal a plain gold, 100 ”winning” pairs featured a limited edition alternate swoosh with a co-branded lotto pattern. Each pair came packaged inside a security sealed and co-branded rigid box containing a foiled sticker pack and a lucky gold coin in a velvet pouch for scratching the swoosh.

CLIENT  Nike SB / Premier
SERVICES  Design, Marketing, Packaging, Photography, Illustration, Video Direction & Set Building
YEAR  2018