NIKE SB “WIN SOME/LOSE SOME” DUNK HIGH

NIKE SB “WIN SOME/LOSE SOME” DUNK HIGH

The “Win Some / Lose Some” Dunk High plays on lotto ticket theme with a a rich vachetta tan and white leather upper, gold flaked translucent under sole, and flat cotton laces. Gold foil stamping appear on the co-branded leather tongue tag, leather insole and hidden beneath the lace flaps. The real hidden detail lies beneath the white coating on the swoosh. While the vast majority of them rub away to reveal a gold security pattern, 100 “winning” pairs featured a limited edition alternate swoosh with a co-branded pattern. Each pair came packaged inside a sealed and co-branded rigid box containing a foiled sticker pack and a lucky gold coin in a velvet pouch for scratching the swoosh.

Client          Premier / Nike SB
Services     Design, Marketing, Packaging, Photography, Illustration, Video Direction & Set Building
Year            2018