“ALICE” DECK

“ALICE” DECK

“When you skate in the Midwest and winter rolls in, the skate spot list begins to thin out. With most of the usual suspects buried beneath inches of snow or melted slush, you’re either twiddling your thumbs waiting for those rare sunny days to dry things out, or you’re chasing the white rabbit down the proverbial hole. For the new shop board, Alice, we went underground and found a wonderland of dry spots in parking substructures.”

Client          Premier
Services     Design, Photography, Marketing
Year            2017